New Forbes Affiliation


The Choi Group with Hawaii Life is excited to announce Hawaii Life is a founding member of Forbes Global Properties, an invitation-only worldwide network of top-tier brokerages with direct access to qualified luxury buyers.  An exceptional, trusted and globally recognized brand for 100 years, Forbes targets top executives and influential leaders and entrepreneurs, reaching 6.3+Million readers and 133 Million unique monthly website visitors. Hawaii Life is the exclusive Hawaii member, and has a key ownership stake in this new elite international network and is also a member of the Board of Directors.

As you know, Choi International merged with Hawaii Life about 3 years ago.  The reason was clear to us, as Hawaii Life has become the dominant force in the luxury market statewide, especially from the $3 Million price point with an increasingly larger market share as the sales price goes up.  This groundbreaking association with Forbes was spearheaded by Jeff Hyland of Hilton & Hyland in Beverly Hills, Andy Nelson of Willis Allen in San Diego, and Hawaii Life’s CEO, Matt Beall.  We have worked with Jeff and Hilton & Hyland for decades as they have always been dynamically innovative in the luxury market.  This new online presence seeks to bring our clients closer to those high net worth individuals who rely on Forbes for financial information.  Forbes is a great brand and the creation of is another innovation in high-end real estate.

Visit to learn more about our new affiliation.

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