Hawaii Life has dominated the luxury and ultra-luxury market segments for nearly a decade, and continues to be the Luxury Market Leader in Statewide Sales above $3 Million and $10 Million for the first two quarters of 2022.

Following is a link to our 2022 Midyear Hawaii Luxury Market Report featuring sales and trends in Hawaii’s high-end real estate market:

https://report.hawaiilife.com/2022-luxury-market-report-hl-q2/

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As a founding member and exclusive Hawaii member of Forbes Global Properties, an invitation-only international network of top-tier luxury firms, we would like to share their 2021 Year-End Market Perspectives Report.   This report includes trends and insights into luxury markets worldwide from the perspectives of the network’s member brokerages spanning across 11 countries and 140 locations.

Our successful partnership with Hawaii Life continues to strengthen our service to our clients, and we look forward to a productive year.

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Hawaii Life is well known nationwide.  The head of our parent company, Matt Beall, was quoted extensively by Forbes and CNBC about Hawaii’s luxury real estate market activity during the first 3 quarters of 2021 in the following articles:

Forbes.com – January 3, 2022

CNBC.com – December 13, 2021

The CNBC article above includes a reference to Hawaii Life’s review of the luxury market that it dominates: 2021 Q1-Q3 Hawaii Luxury Market Report.  As noted on pages 10 & 11 of this report, Hawaii Life has the largest share of statewide sales over $3 Million at 14.7%, which increases to 24.2% for the market over $10 Million.  The $20.5 Million transaction for musician Carlos Santana in which Hawaii Life represented both sides provides some insight on the strength of our company.  Due to non-disclosure agreements, our firm is not permitted to reveal the details of some of our largest sales, but they are at the very top of the sales pyramid.

On Oahu, two of our agents with The Choi Group with Hawaii Life had the highest sales in 2021 in both the Diamond Head and Portlock neighborhoods, as well as in the Park Lane Ala Moana luxury condominium:

$10,990,500

Cynthia Nash (RB-17455) represented the Buyer in the highest sale in Diamond Head in 2021.

VIEW DIAMOND HEAD SALES

$9,999,999

Julianna Garris (RB-17280) represented the Seller in Park Lane Ala Moana’s highest sale in 2021.

Note: Sale was $1 under $10 Million, which saved the Seller about $14,000 in transfer tax.

VIEW PARK LANE ALA MOANA SALES

$8,350,000

Julianna & Cynthia represented the Seller in the highest sale in Portlock in 2021.

VIEW PORTLOCK SALES

Our successful partnership with Hawaii Life continues to strengthen our service to our clients, and we look forward to a productive year.

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The Choi Group with Hawaii Life is excited to announce Hawaii Life is a founding member of Forbes Global Properties, an invitation-only worldwide network of top-tier brokerages with direct access to qualified luxury buyers.  An exceptional, trusted and globally recognized brand for 100 years, Forbes targets top executives and influential leaders and entrepreneurs, reaching 6.3+Million readers and 133 Million unique monthly website visitors. Hawaii Life is the exclusive Hawaii member, and has a key ownership stake in this new elite international network and is also a member of the Board of Directors.

As you know, Choi International merged with Hawaii Life about 3 years ago.  The reason was clear to us, as Hawaii Life has become the dominant force in the luxury market statewide, especially from the $3 Million price point with an increasingly larger market share as the sales price goes up.  This groundbreaking association with Forbes was spearheaded by Jeff Hyland of Hilton & Hyland in Beverly Hills, Andy Nelson of Willis Allen in San Diego, and Hawaii Life’s CEO, Matt Beall.  We have worked with Jeff and Hilton & Hyland for decades as they have always been dynamically innovative in the luxury market.  This new online presence seeks to bring our clients closer to those high net worth individuals who rely on Forbes for financial information.  Forbes is a great brand and the creation of www.ForbesGlobalProperties.com is another innovation in high-end real estate.

Visit www.ForbesGlobalProperties.com/about to learn more about our new affiliation.

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Congratulations to Patricia Choi (RB-11824), Julianna Garris (RB-17280) and Cynthia Nash (RB-17455)  for being recognized for their outstanding 2018 sales performance by Hawaii Business Magazine!

Patricia, Julianna and Cynthia are among this year’s “Top 100 in Real Estate” Hall of Fame award winners, as they have been included in the publication’s prestigious Top 100 rankings for 5+ years.  All three agents have also been honored as a “Top Performer” for the Island of Oahu.  They are featured in the magazine’s current June issue.

Complete list of Hall of Fame Award Winners: www.hawaiibusiness.com/top-100-real-estate-hall-of-fame-2019/

Oahu’s Top Performers list: www.hawaiibusiness.com/oahu-top-performers/

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Including the Two Highest Residential Sales for 2019*:

Jim Nabors’ Diamond Head Beachfront Estate, $12 Million

Lanikai Oceanfront Estate, $11.15 Million

*Information for Single-Family, Condominium & Vacant Land sales from Honolulu Board of Realtors’ Multiple Listing Service as of 4/17/19.

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Congratulations to Patricia Choi on her $12 Million Sale of Jim Nabor’s Beachfront residence in the prestigious Diamond Head neighborhood, located just a few doors down from the famed Doris Duke Estate.  The sale closed on January 4, 2019, and is the Highest Sale this year (as of 1/18/19).

To view more information and photos, please visit www.Choi.HawaiiLife.com/201821490.

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The Micro View – What happened in Kahala in 2018?
The year-on-year statistics show that in 2017, there were 45 Single Family home sales in Kahala as of December 10, 2018. 31 of those sales were under $3 million, 9 sales were between $3 million to $4 million, 4 sales were between $4 million to $5 million, and there was one $5.6 million sale.

In 2018, there were 32 Single Family sales in Kahala as of December 10th. 20 of those sales were under $3 million, 5 sales were between $3 million to $4 million, and 2 sales were between $4 million to $5 million. Additionally, there was one $6.9 million sale, one $7.2 million sale, one $10 million sale, one $16.25 million sale, and one sale for $17 million.

Comparing 2018 to 2017, there were fewer sales overall, specifically under the $3 million, $3 million to $4 million, and $4 million to $5 million price ranges. However, it is important to take note of 2018’s 5 sales above $6 million, compared to 0 sales in the same price range in 2017.

The Broader Statewide View
As reported in the Wall Street Journal on November 9, 2018, the record for the largest residential transaction in the State of Hawaii is now $46.1 Million by Hawaii Life’s HL1 Director, Neal Norman, who represented both the buyer and seller. The seller was a trust created by one of the CEOs of Morgan Stanley’s Asia Pacific region. [View Wall Street Journal article here: http://choi.hawaiilife.com/wp-content/uploads/2018/12/11-9-18-WSJ_Neal-Normans-46.1Mil-Sale.pdf.] The property is on Kauai, where Silicon Valley clients have been buying vacant land up to the $100 million price range.

So what does this have to do with Kahala? First, let me explain the structure of the umbrella organization that The Choi Group joined a year ago. Hawaii Life is made up of approximately 250 agents Statewide. There are 24 high end brokers who have the HL1 designation, and 8 Directors. Neal Norman and Patricia Choi are both Directors of this HL1 group of extraordinary brokers, as they have been the #1 Brokers in the State on a number of occasions. Neal’s Silicon Valley and West Coast connections dovetail nicely with The Choi Group’s efforts in Silicon Valley and Asia. Between the HL1 Directors and members, we have an extensive overview of the demand for luxury real estate. Part of forming an opinion on what is in store for Kahala in 2019 requires having an eye on luxury sales Statewide, as well as keeping up with significant local sales, such as the $23.5 million sale of a Park Lane Grand Penthouse that closed on December 7, 2018.

The Macro View by Christie’s International Real Estate
Our affiliation with Christie’s International Real Estate allows us to get an even broader view of the economy and provides clues on where the luxury real estate market is headed. For those who like a lot of statistics and information, we invite you to view Christie’s “Luxury Defined 2018 White Paper” report, which evaluates data from 80+ luxury markets worldwide: http://choi.hawaiilife.com/wp-content/uploads/2018/12/LuxuryDefined2018_CIREWhitePaper.pdf.

Following are a few excerpts:
“Since the beginning of 2017 and into the first four months of 2018, several key themes and findings have emerged:
• Worldwide luxury residential sales recorded robust 11 percent growth in 2017, buoyed by a revitalized global economy, stock market strength, and rising consumer confidence…[this was] the highest year-on-year growth levels since 2014.
• Second-home resort markets rallied in 2017 and into 2018 after stagnant growth in 2016.” [Foreword & page 9]

“Although fewer homes sold above the ‘billionaire’s benchmark’ of $100-million last year (three in 2017 versus 10 in 2016 and four in 2015), the trophy home market across the globe remains active. With strong trophy sales already recorded in 2018—including record-breaking local-area sales of $110 million in Malibu, California, and $42 million (A$52.5 million) in Melbourne, Australia—both new builds and resale homes with provenance alike are showing continued upward momentum.” [pages 29 & 31]

Our Best Guess
One would be wise to accept that no one has a crystal ball. If anyone suggests that they “know” what is going to happen, you should probably seek other counsel.

Our best guess is that the market will continue to soften in terms of numbers of transactions, but we expect to see more outliers of astonishing record sales. The record $46.1 million home sale and the $23.5 million condominium sale gives us an explanation for the $16.25 million and $17 million sales of homes in Kahala in 2018.

So, we remain cautiously optimistic about the Kahala market for 2019. The $23.5 million sale of the Park Lane condominium is probably the most instructive. For the past 3 years, the Kahala market was overlooked as high end buyers purchased new condominiums in Kakaako with per square foot prices of up to $3,000. The average price for Kahala homes in 2018 was about $961 per square foot. While condominiums are simple to maintain and offer amenities not available in the typical Kahala home, the differential in cost makes it clear that you get more in Kahala. Couple this with the fact that almost all of the new luxury Kakaako condos have already been sold (there are only 3 Park Lane units left), which will likely lead to more buyers looking at Kahala.

The Choi Group looks forward to a Healthy, Happy and Prosperous New Year!

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Congratulations to the following Choi Group with Hawaii Life agents who have been nominated for this year’s Aloha Aina Realtor Awards Program, which recognizes realtors who excel in the real estate profession and provide exceptional service to their clients and colleagues.

BARBARA BAEHLER

AMY A. CONLEY

CHRIS FRIESE

CYNTHIA NASH

The above agents were featured in a special section in the December 9, 2018 issue of the Honolulu Star-Advertiser.  This prestigious awards program, which began in 1998, is sponsored by the Honolulu Board of Realtors, First Hawaiian Bank and the Honolulu Star-Advertiser.  Click here to view the Star-Advertiser feature: 2018 Aloha Aina Realtor Awards Program.

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#1  PATRICIA CHOI (RB-11824) – $105,841,000

Patricia also ranked #114 in the nation in REAL Trends’ 2018 “The Thousand”, which was advertised in The Wall Street Journal.  “The Thousand” is the prestigious annual list recognizing the top 250 agents in the U.S. in four categories: individuals by transaction sides, individuals by sales volume, teams by transaction sides, and teams by sales volume.  View the complete “The Thousand” rankings here: www.realtrends.com/rankings/rt1000/.

#22  CYNTHIA L. NASH (RB-17455)

#29  JULIANNA GARRIS (RB-17280)

Congratulations to the 8 other Hawaii Life agents who have also been recognized as one of “America’s Best Real Estate Professionals”!  View complete rankings of the top Hawaii agents here: www.realtrends.com/best-real-estate-agents-hawaii.

REAL Trends, a privately-held publishing, consulting and communications company, has provided news, analysis, and information on the national residential brokerage industry since 1987.

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